Ch. 18- Social Media and Marketing
Louis Vuitton is a luxury brand that is known to millions of people across the world. But in the highly competitive luxury industry, is the brand able to maintain attention towards its products? With a great number of luxury shoppers using social media to find product recommendations and discover new brands, it is essential to understand what drives your audience, as well as the way they use each social media platform.
Understanding public sentiment towards your brand is pivotal for companies in all industries. Talkwalker? social media monitoring tool can help you to visualize global online sentiment quickly and easily. The map below shows positive and negative sentiment worldwide for Louis Vuitton.
The brand emphasizes the personal selling, values the “fullness of information” exchanged between a customer and a Louis Vuitton salesperson; LV trains salespeople to tell the stories behind the products and inform customers regarding the rich details of latest pieces, how to care for the bags, and updates on key fashion designers. Yearly, Louis Vuitton supplements stores with catalogs that consumers can buy. Louis Vuitton has many websites they mostly use all of their social media websites. And daily update them.
Understanding public sentiment towards your brand is pivotal for companies in all industries. Talkwalker? social media monitoring tool can help you to visualize global online sentiment quickly and easily. The map below shows positive and negative sentiment worldwide for Louis Vuitton.
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