Ch. 11- Developing and Managing Products

Louis Vuitton is always open to new developments, from internal affairs to new products. Their openness allows them to keep up with the times, growing and changing with the demands of the luxury market. From Vuitton's roots as a high-quality luggage maker in 1854, they have been progressive in developed a line of luxury products that remain true to the brand's values. In 1987 they formed LVMH, the world's leading luxury group. In1998, Marc Jacobs joined Vuitton as Artistic Director, bringing new creativity and an exciting new vision of the Vuitton family.

When introducing a new product, Vuitton usually makes a spin-off of a successful product and sells it for a limited time. Having Marc Jacobs on board in addition to the desirable, luxury label that is Vuitton, introducing new products is never a gamble for the brand. With celebrity endorsed advertisements, to celebrities and elite individuals carrying the products, the products are constantly on display. 

Vuitton uses their windows in their flagship locations as creative ways to promote their new products. Watch the window display in Paris circa 2009, as the classic Speedy bag, transforms itself to limited edition designs...

Below are some examples of limited edition products that have been available to the public in the last 10 years. 

Louis Vuitton Limited Edition Graduate Monogram Bag. Collaboration with New York artist, Richard Prince.

2008, Paris Hilton and Kim Kardashian carry their matching mirror limited edition Louis Vuitton Alma handbag.  

2009. Marc Jacobs for Louis Vuitton paid homage to his late friend, American Artist, Stephen Sprouse, who passed in 2004